Tremors of Creative Genius

I am sure creative advertising will continue to thrive in Chile despite the earthquake devastation. Here is a sample of some brilliance coming from Santiago last month. Different brands but both use great insights aimed at busy mums and health-concious women. I find something slightly disturbing about the child crying though. Agency: Prolam Y&R (top), Lowe (bottom)

Nike gets down with the kids

This iPhone app by Nike develops a relationship between the brand and the audience by encouraging trend-setters to 'make the hidden visible.' It basically allows cool people to tell other cool people where the coolest places are in their city. The campaign targets trendy opinion formers which gives it credibility and fits with Nike's 'urban sheek' credentials. I also love the use of QR codes (my dissertation topic) to make the interaction between the app and the city seamlessly intergrated.
Agency: AKQA