The award winning campaign by W+K has now been taken to the next level through personalised video responses on the Old Spice branded Youtube channel, delivered via social networks such as Twitter and Facebook. Old Spice are churning out over 60 hilarious short clips every day, many of them directed at celebrity Twitter accounts, making it a super-interactive social media campaign which engages with fans by having a direct conversation with them on an intimate level.
This has to be the best social media campaign I have seen to date – and sure Old Spice Bodywash sales are up 107% in the last month. However, I can't help but feel the current up-turn in sales will be short-lived due to the outdated smell of the product. Ultimately this key product design flaw will prevent any long-term success
Wednesday, 21 July 2010
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