FCUK's new “For Man” and “For Woman” parallel advertising campaigns by Fallon London are great. I especially like the Man ads which feature, in stunning photography, a 'real' man instead of a pretty boy model. The concept of manliness bodes well to improve what is a stagnating brand, combating current brand perceptions that FCUK is outdated and offers niether feminine or masciline fashion. This brand rejuvenation was long overdue but worth waiting for.
