Tabasco is on fire

This is a stunning visual metaphor with a clear message. Also the logo looks great curved as though its on a bottle. Any copy would be a discredit to the image, a thousand words? - More I think.

Oglivy South Africa.

Men Belong to Carling

This gem from 2007 is a great example of tribal imagery. The flock of birds mirror the stereotypical behaviour shown by men when they are together, down the pub or watching the football.

Carling's brand ethos of 'belong' epitomises the relationship men have with each other. It must be working for the brand because it is still used today 3 years on, only now more blatently, without the symbolism. Agency: Beattie McGuinness Bungay, UK

Sex Sells - Especially for Lynx

Good old Lynx. This ad from BBH is promoting Lynx's Bullet. Its risque and slightly different from the half-naked women we expect from Lynx, reqiuring more imagination on the part of the audience.

Slightly 'rapey' but on the whole I liked it.

Tulipán Condoms: The bra saves the world. Again.

I like it. Clever way to tapping into swine flu - the world's current hot topic, it was bound to go viral. The sex orintated visual and the strapline 'keep taking care' works well for a condom brand.

Young & Rubicam: Buenos Aires, Argentina. (great creative work coming from S.America at the moment)

Virgin Atlantic '25 years, still red hot' - even during a recession.

Nice example of how nostalgia as an adveritisng genre can be used to great effect during a recession. The ad is packed with references to 1980s Britain, from a yuppie with a giant mobile phone, dodgy haircuts to an Asteroids videogame machine. It cheekily implies that Virgin has always had the sexiest cabin crew of any airline.

The message reinforces how Virgin changed the face of airline travel, becoming the first real challenger to BA. The ad capitalises on Virgin Atlantic's heritage and its controversial, sexy and pioneering spirit, but looks forward. It's fun, sexy and lifts the viewer from the gloomy times of now to position Virgin as the airline of future; when the good times come again.

Pedigree Adoption Drive

This dime was made specifically for the 2009 Super Bowl (it was pricey) I like it because it covers three angles:

1) Its a humorous creative which delivers brand awareness to a mass audience, and I have got to say that they love it on Youtube (1m views +)
2) Corporate Social Responsibility - an adoption drive to help dogs was always bound to make the Pedigree brand look squeaky clean
3) Category leader - so what do they do? create a campaign to increase the number of dog owners who will then buy Pedigree. Let’s face it, the dogs in the kennels will not be eating Pedigree; a premium brand.

Agency: TWBA, USA

Asthma Charity. I want to "Help New Zealand Children Breathe Easier"

Inspired use of polythene as a material to convey the sense of how it feels to be asthmatic. Non-asthametics like myself can really emphasise with that suffacation feeling. Used as a print insert, I would also use this concept on transport and oudoor media e.g bus stops. Good work Oglivy NZ.

Ryvita Limbos

This TV ad promotes a new brand of healthy crisps, and hits the right notes in terms of tone and spokesperson for the target audience of busy housewifes. It plays on health but not overtly and uses all the typical semiotics; green, healthy. I find it boring and predictable, but unfortunately it'll probably scrape the results (tracking and sales figures) to warrant more of the same.

The Tipping Point for Guinness

Very entertaining or at least it was in 2007 - 'I will buy their beer just for this commercial' as someone elequently put it when commenting on Youtube. This ad has clerly come true on Guiness's proposition of 'good things come to those who wait' and its an interesting way to execute the idea. A+

AMV: UK