Tabasco is on fire

This is a stunning visual metaphor with a clear message. Also the logo looks great curved as though its on a bottle. Any copy would be a discredit to the image, a thousand words? - More I think.

Oglivy South Africa.

Asthma Charity. I want to "Help New Zealand Children Breathe Easier"

Inspired use of polythene as a material to convey the sense of how it feels to be asthmatic. Non-asthametics like myself can really emphasise with that suffacation feeling. Used as a print insert, I would also use this concept on transport and oudoor media e.g bus stops. Good work Oglivy NZ.