I like it. Clever way to tapping into swine flu - the world's current hot topic, it was bound to go viral. The sex orintated visual and the strapline 'keep taking care' works well for a condom brand.
Young & Rubicam: Buenos Aires, Argentina. (great creative work coming from S.America at the moment)
Nice example of how nostalgia as an adveritisng genre can be used to great effect during a recession. The ad is packed with references to 1980s Britain, from a yuppie with a giant mobile phone, dodgy haircuts to an Asteroids videogame machine. It cheekily implies that Virgin has always had the sexiest cabin crew of any airline.
The message reinforces how Virgin changed the face of airline travel, becoming the first real challenger to BA. The ad capitalises on Virgin Atlantic's heritage and its controversial, sexy and pioneering spirit, but looks forward. It's fun, sexy and lifts the viewer from the gloomy times of now to position Virgin as the airline of future; when the good times come again.
This dime was made specifically for the 2009 Super Bowl (it was pricey) I like it because it covers three angles:
1) Its a humorous creative which delivers brand awareness to a mass audience, and I have got to say that they love it on Youtube (1m views +) 2) Corporate Social Responsibility - an adoption drive to help dogs was always bound to make the Pedigree brand look squeaky clean 3) Category leader - so what do they do? create a campaign to increase the number of dog owners who will then buy Pedigree. Let’s face it, the dogs in the kennels will not be eating Pedigree; a premium brand.
Inspired use of polythene as a material to convey the sense of how it feels to be asthmatic. Non-asthametics like myself can really emphasise with that suffacation feeling. Used as a print insert, I would also use this concept on transport and oudoor media e.g bus stops. Good work Oglivy NZ.
