Tabasco is on fire

This is a stunning visual metaphor with a clear message. Also the logo looks great curved as though its on a bottle. Any copy would be a discredit to the image, a thousand words? - More I think.

Oglivy South Africa.

Men Belong to Carling

This gem from 2007 is a great example of tribal imagery. The flock of birds mirror the stereotypical behaviour shown by men when they are together, down the pub or watching the football.

Carling's brand ethos of 'belong' epitomises the relationship men have with each other. It must be working for the brand because it is still used today 3 years on, only now more blatently, without the symbolism. Agency: Beattie McGuinness Bungay, UK