the Puma and Nike World Cup contrast

This Nike ad must be the most over-hyped ad of the year, if not century. Sure, its got amazing production value and the inclusion of so many stars has led to an incredible amount of online buzz. But my problem with it is that it talks about the consequences of activities on the pitch almost over what is happening on the pitch, adding weight to the notion that football is a sell out to commercialisation. This goes against Nike's image as the 'plucky' under dog against the official World Cup sponsor Addidas.

I think Puma (below) have done a much better of job of connecting with its audience on an emotional level with a world cup campaign which focuses on people's love for the game in a very engaging way. I prefer the Puma ad, however by the sheer number of Youtube views and media coverage for the Nike 'Write The Future' camapign, it is probably clear who the winner is.