This new Youtube viral campaign from Tippex has been impeccably implemented. The video features an interactive choice at the end where you decide what the hunter should do to the bear. Your choice then redirects you to their campaign microsite, and you can interact even further.
This is the most clever unique and interactive use of Youtube I have seen to date. The ‘help erase and rewrite the story’ campaign message fits well with the brand and is entertaining enough to go viral amongst kids - bearing in mind it cleverly coincides with the start of the new US school year.
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