Wrigley's Extra Time

The Extra 90+ campaign caught my eye last night. It's an inspired use of creativity in media planning which taps into the drama of football by running ads on digital advertising boards during extra time with slogans such as 'added time, added tension - chew through the stress.' This campaign does well to establish credibility amongst football fans and it ties in nicely with Wrigley's Extra being the 'official chewing gum of the Premier League.

Social Work Recriutment

Its a refreshingly bold move to see a recruitment ad without any cheesy people in it (particuarly in the public sector.) From working on a few recruitment accounts myself, I know how tempting and obvious it is to humanise everything during creative development. This campaign manages a strong emotional narrative - which is essential to attract people to a job such as social work.

Best. Christmas. Present. Ever.

lovely bit of ambient work from Mini, these boxes were put out just after Christmas with the city rubbish. I think it was a really super way to highlight Mini's USP of compactness and it fits the fun, playful image of the brand.