The Extra 90+ campaign caught my eye last night. It's an inspired use of creativity in media planning which taps into the drama of football by running ads on digital advertising boards during extra time with slogans such as 'added time, added tension - chew through the stress.' This campaign does well to establish credibility amongst football fans and it ties in nicely with Wrigley's Extra being the 'official chewing gum of the Premier League.
No comments:
Post a Comment