Nike gets down with the kids

This iPhone app by Nike develops a relationship between the brand and the audience by encouraging trend-setters to 'make the hidden visible.' It basically allows cool people to tell other cool people where the coolest places are in their city. The campaign targets trendy opinion formers which gives it credibility and fits with Nike's 'urban sheek' credentials. I also love the use of QR codes (my dissertation topic) to make the interaction between the app and the city seamlessly intergrated.
Agency: AKQA

Dixons get competitors to do the dirty work...

This campaign features a well thought-out insight and a very honest response to the changing nature of consumer behaiour. As Dixons shift their operations slowly from our high streets to their online store, they've come up with a great way to turn the footfall of John Lewis and Selfridges into sales on their website.

Wrigley's Extra Time

The Extra 90+ campaign caught my eye last night. It's an inspired use of creativity in media planning which taps into the drama of football by running ads on digital advertising boards during extra time with slogans such as 'added time, added tension - chew through the stress.' This campaign does well to establish credibility amongst football fans and it ties in nicely with Wrigley's Extra being the 'official chewing gum of the Premier League.

Social Work Recriutment

Its a refreshingly bold move to see a recruitment ad without any cheesy people in it (particuarly in the public sector.) From working on a few recruitment accounts myself, I know how tempting and obvious it is to humanise everything during creative development. This campaign manages a strong emotional narrative - which is essential to attract people to a job such as social work.

Best. Christmas. Present. Ever.

lovely bit of ambient work from Mini, these boxes were put out just after Christmas with the city rubbish. I think it was a really super way to highlight Mini's USP of compactness and it fits the fun, playful image of the brand.

Tabasco is on fire

This is a stunning visual metaphor with a clear message. Also the logo looks great curved as though its on a bottle. Any copy would be a discredit to the image, a thousand words? - More I think.

Oglivy South Africa.

Men Belong to Carling

This gem from 2007 is a great example of tribal imagery. The flock of birds mirror the stereotypical behaviour shown by men when they are together, down the pub or watching the football.

Carling's brand ethos of 'belong' epitomises the relationship men have with each other. It must be working for the brand because it is still used today 3 years on, only now more blatently, without the symbolism. Agency: Beattie McGuinness Bungay, UK